Assist the development, execution and analysis of digital marketing campaigns for the Group’s F&B brands;
Manage and monitor the day-to-day performance of social media (Facebook, Instagram, WeChat) and online marketing platforms (website, e-commerce and email campaigns);
Drive content creation and traffic (e.g. Google Analytics, Google Ads);
Work closely within and across departments and in-house designer to prepare digital marketing initiatives and manage timeline;
Prepare regular data analysis, market trending research and reports with associated insights.
Job Requirements:
Degree holder or above in Marketing, Digital Marketing, E-commerce or relevant disciplines;
2 years of digital marketing experience, preferably in Food & Beverage or retail industry;
Experience in managing social media and website content, SEO/SEM and driving successful content marketing, digital marketing and e-commerce;
Good knowledge of social media trends of Macau and China markets;
Good understanding on latest e-commerce and digital marketing trends;
Positive and proactive team player with good interpersonal and communication skills;
Good command of both written and spoken Cantonese and English;
Proficiency in Microsoft Office, including Word, Excel and PowerPoint.